Privacy Policy
Last updated: January 2026
This Privacy Policy explains how AtlasMobile ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website.
1. Data Controller
AtlasMobile is the data controller responsible for your personal data. If you have any questions about this privacy policy or our data practices, please contact us at:
Data Protection Contact: privacy@atlasmobile.co.uk
Website: atlasmobile.co.uk/contact
2. Information We Collect
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and usage:
- IP address and approximate geographic location
- Browser type and version
- Device type and operating system
- Pages visited and time spent on each page
- Referring website or search terms used
- Date and time of your visit
Information You Provide
We may collect information you voluntarily provide to us:
- Email address (if you contact us or subscribe to updates)
- Name and message content (via contact forms)
- Any other information you choose to submit
3. How We Use Your Information
We use the information we collect for the following purposes:
- To provide and maintain our website and services
- To improve user experience and website functionality
- To respond to your enquiries and provide customer support
- To send you updates and newsletters (only if you have opted in)
- To analyse website traffic and usage patterns
- To display relevant advertisements through Google AdSense
- To detect, prevent, and address technical issues
- To comply with legal obligations
Legal Basis for Processing (GDPR): We process your personal data based on legitimate interests (improving our website and services), your consent (for marketing communications), and legal obligations where applicable.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data that are sent to your browser from a website and stored on your device.
Types of Cookies We Use
- Essential Cookies: Necessary for the website to function properly
- Analytics Cookies: Help us understand how visitors interact with our website (Google Analytics)
- Advertising Cookies: Used to display relevant advertisements (Google AdSense)
For more detailed information about our use of cookies, please see our Cookie Policy.
5. Third-Party Services
We use third-party services that may collect information about you:
Google Analytics
We use Google Analytics to analyse website traffic and user behaviour. Google Analytics collects information such as how often users visit this site, what pages they visit, and what other sites they used prior to coming to this site. We use this information to improve our website. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Google AdSense
We display advertisements through Google AdSense, which uses cookies to serve ads based on your prior visits to our website and other sites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the Internet. You can opt out of personalised advertising by visiting Google Ads Settings.
Hosting Provider
Our website is hosted by a third-party hosting provider that may log standard server access information including IP addresses.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Contact form submissions: Retained for 2 years or until your request is resolved
- Analytics data: Retained for 26 months (as per Google Analytics settings)
- Newsletter subscriptions: Retained until you unsubscribe
- Server logs: Retained for 30 days
After the retention period, your data will be securely deleted or anonymised.
7. Your Rights Under GDPR
Under the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate personal data
- Right to Erasure: Request deletion of your personal data ("right to be forgotten")
- Right to Restrict Processing: Request restriction of processing your personal data
- Right to Data Portability: Request transfer of your data to another organisation
- Right to Object: Object to processing of your personal data
- Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at privacy@atlasmobile.co.uk. We will respond to your request within 30 days.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for data in transit
- Secure server infrastructure
- Regular security assessments
- Limited access to personal data on a need-to-know basis
While we strive to protect your personal data, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
9. International Data Transfers
Your information may be transferred to and processed in countries outside the UK and European Economic Area (EEA), particularly through our use of third-party services like Google Analytics and Google AdSense.
Where we transfer data outside the UK/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, to protect your personal data.
10. Children's Privacy
Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us so we can delete such information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
We encourage you to review this Privacy Policy periodically for any changes. Changes are effective when they are posted on this page.
12. Contact Us for Data Requests
To make a data request or if you have any questions about this Privacy Policy, please contact our Data Protection team:
Email: privacy@atlasmobile.co.uk
Subject Line: Data Protection Request
Response Time: Within 30 days of receiving your request